Affirmations for entrepreneurs: to launch, sell and keep going

Building a business has a side that doesn't make it into the photos: deciding without knowing if it's the right call, selling when it makes you uncomfortable, and keeping going while the numbers take their time. Affirmations don't solve any of that, but they can help you hold the attitude you face it with.

For getting started (or daring to)

• "I start with what I have."
• "Done beats perfect."
• "I learn more by launching than by planning."

For launching and selling

• "What I offer solves a real problem."
• "I talk about my work without apologizing."
• "I price my work at what it's worth."
• "A 'no' is information, not a verdict on me."

For the slow months

• "One slow month doesn't define my project."
• "I measure, adjust and keep going."
• "I take care of my energy the way I take care of my business."

For deciding

• "I decide with the information I have and correct course if needed."
• "I trust my judgment."

How to use them in your week

1. Pick three, based on the stage you're in right now.
2. Before opening your email, visualize a specific moment: your first sale, a client meeting, launch day.
3. Say your three lines out loud and write down the day's most important action.
4. Once a week, check whether the lines still fit where you are.

Visualizing helps you focus and stay on course; results depend on much more. The "My own studio" template in the market is built for anyone opening their own business: the day you open the door to your own place.